— by KC Ifeanyi: For many Western audiences, their first taste of K-pop’s impact came in 2012 when Psy’s video “Gangnam Style” went viral.

It seemed improbable at the time that a mostly non-English language track from South Korea would catch fire stateside, but K-pop in the U.S. and worldwide has since proven itself as anything but a novelty…

Image courtesy of Lauren Perlstein