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— by Hanna Tamondong: There’s no denying how South Korea is widely popular as an authority in the beauty world. The K-beauty industry paved the way for a lot of trends: From glass skin, cushion compacts, snail ingredients, and gradient lips to name a few.  More and more consumers are drawn to following the multi-step Korean regimen when it comes to beauty and skincare. That’s why, as you may have noticed, a lot of K-beauty brands are already branching out in the Philippines. And, if you are observant enough, you’ll notice that more Korean male celebrities are become the faces of these K-beauty brands…

Image courtesy of Cosmopolitan Philippines