Read more at hypebeast.com/2020/10/sm-entertainment-k-pop-girl-group-aespa-virtual-member-system-karina-aeri-winter-ningning-info

— by Nicolaus Li: During this year’s World Cultural Industry Forum, Lee Soo-man, founder of K-pop powerhouse SM Entertainment revealed his vision for the future of entertainment. Touching on what he calls the SMCU (SM Culture Universe), Lee introduced his company’s upcoming rookie girl group, “aespa.” aespa is the combination of “æ”, Avatar X Experience, and “aspect”, to express SM’s upcoming double-sided experience…

Image courtesy of SM Entertainment